Production Features of the LEGO Company History

A variety of different production features have benefited the Lego company throughout its development. These features have enabled Lego to develop some of the most adored toys on the market. These features include the creation of a unique interlocking mechanism and the use of plastic instead of other materials. These unique features allowed the company to become the top toy manufacturer in the world.

The 1960s saw the company continue to grow at a rapid rate. Dagny, Godtfred Kirk Christiansens cousin, joined the company in the year 1960 as a model builder. Dagny was adept at creating large-scale models and worlds, which were displayed in the showroom. This was a great way click for more to advertise the possibilities of LEGO bricks, and also to generate interest among youngsters.

In 1971 the LEGO system expanded into new areas with the addition of dollhouses and furniture. In 1972, the program was further expanded by the addition of boat and ships sets that included floating hull pieces. In the 1960s, the company started its international expansion by selling in North America via a licensing agreement with Samsonite.

In the 1980s the company continued to grow, diversify and modernize. This led to the creation of a research and development department, which has worked to keep the LEGO system on top of its game in terms of innovations. It also saw the introduction of themed sets that allowed users to build specific models without having to figure out what to do on their own. This was a first step towards more complex building, and it allowed children to have a more hands-on experience with Legos.